In addition, the three grand prize winning entries would be used in online Intel ads. Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by...
The prize for going the unexpected route for content marketing has to go to OfficeMax. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to...
For those of you who totally and completely honestly finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, plus 3 runner-up prizes of a $50 Amazon Gift Card.
To up the ante, consider a "prize" for the first member(s) to reach a certain goal. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching.
We partnered with well-regarded Pulitzer Prize-winning investigative journalists to develop expose pieces on the asbestos industry and landed some impactful links in the process. Focusing on recruiting a Pulitzer Prize winning journalist to create...
With these important research points in front of you, you should be able to keep your eye on the prize during the relaunch. A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased budgets...
So good in fact that they won first prize for “Bar Operator of the Year” in the British Institute of Innkeeper’s Annual Scottish Awards. It’s covered extensively by mainstream media, specialist sites, and expert bloggers.
Is it just the prize and recognition from the online community – or do you think they hope to be "discovered" by a record label? And can it do all that without a Goat 4 Sale, a Fashionista Daddy, a bag of Doritos, or having to Crash the Super Bowl?
All respondents enter a prize draw to win the grand prize of a Platinum Pass to SES NY 2013, or one of five $25 Amazon vouchers. Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW...
Bing's argument is that its results will be faster and more accurate and is willing to give people a free Xbox or equivalent hardware prize if it is proven wrong. Microsoft is using the fine levied against Google for its Safari privacy gaffe to...
Keep Your Eye on the Prize No matter what vertical we’re working in, most of our optimizations are based on a “cost per” or “return on” model. I say “most,” because more and more search is being used for softer metrics like user engagement.
Even The Huffington Post, which was awarded a Pulitizer Prize this year, does that. And they’d be honored if one of their reporters, photographers, videographers, graphic artists, producers, or journalists won a Pulitzer Prize.
For example, saying someone is a “Pulitzer Prize-winning author…” or “Nobel Prize-winning scientist” is a great way to gain instant credibility. Sometimes it’s easy to forget that creative advertising still matters.
Ability to keep your eye on the prize/goals (front and center). With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.
Maybe it’s offering an opportunity to win a really cool prize or maybe it’s a cause-based donation in exchange for a like. Facebook performs much more similarly to, say, a content network than a paid search advertising platform (both generally...
Planetary Resources is led by Peter Diamandis, founder of the X-Prize foundation, which offered a $10 million prize private-sector manned spaceflight. Forget data mining, Google's bosses seem to have set their sights on far loftier goals – asteroid...
Maybe they’ve always wanted to grow watermelons, or apples, or prize roses – and they just can’t get them to produce no matter how hard they try. Spring is the time to clean up after winter’s mess: we clear out last year’s weeds and leaves from our...
We will enter the best entries into a prize draw to win a Platinum Pass to SES New York. With only a week until SES New York, Linkdex have organized a fun little competition which gives you a chance to animate your "clients from hell" type stories...
