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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. These can include domain-specific search...

  2. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    The real goal is to identify which parts of the sales funnel will yield the greatest wins with the least work. Arrange business meetings, social gatherings, private lunches, and receive alerts for every session you need to attend and every event...

  3. The Revenue Stream: or, "You gonna pay for that porn, boy?"

    But even in the initial post, there were parts that weren't clear. It was announced by the Lab that all fully adult content on the mainland (all the land that is not held as private islands) was to be migrated to a new mainland continent called...

  4. Second Life Tinfoil Hat Theory, Part 6: The Search For A Better Search Engine

    To readers who have just joined us, parts 1 to 5 of the Tinfoil Hat Theory, can be found here: I mention this because if it *were* true, we'd have noticed- Dare Designs is a *VERY* large store on a private island, and yet the search malfunction hit...

  5. The Search Engine Update - Number 165 - Jan. 21, 2004

    However, targeting such ads will be difficult and perhaps even annoying to people who might dislike the idea that their private email is being analyzed for ad purposes. Tips on getting more out of your search engine marketing budget in two parts.