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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    One of the key aspects of these businesses was, and still remains, the discoverability of hundreds of millions of consumer stories, ratings, and reviews through search. More than 90 percent of the sharing that happens does so through email, SMS...

  2. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. In other words, this isn't a private tweet. This is a private message that you can send someone on Twitter—only...

  3. New MPAA Report Blames Google, Search Engines for Piracy

    It is clear from this study that search engines play a key role in connecting consumers with infringed content, undercutting the ability of creators to receive pay for their work. The question search engines need to answer is this: do they want to...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    Keeping in mind industry standards and best practices are key when determining the optimum point for listening and sharing on social media channels. You can also setup a series of key phrases and receive a notification each time those keywords are...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Another key aspect of this feature is how it appears to include implicit affinities and experiences, in addition to explicit likes and shares people have done through Facebook. The feature is currently in private beta with a waitlist for...

  6. Government SEO is Broken

    What if agency activities and perspectives were highly visible and above private sector sites in the search results? A key goal in the efforts to streamline and improve the government web presence is to reduce the number of .gov domains.

  7. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Understanding social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs) If users are sharing something with a private group on Google+, for example, that won...