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  1. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    A lawsuit against Google over their universal privacy policy has been dismissed by a California judge. Attorneys General and privacy groups including EPIC tried and failed to stop the implementation of Google's new privacy policy early in 2012...

  2. 4 Google Changes and How Online Merchants Can Adapt

    For users, this update can be a bit disconcerting, but mimics a similar Facebook policy. The most controversial change Google has made recently involves increasing user privacy for Google searches through increased search encryption.

  3. 9 Ways to Prepare for a Future Without Cookie Tracking

    Ensure your privacy policy is up to date and fully transparent. Ensure correlating verbiage between your privacy policy and acceptable use policy are complementary. For the most part, do not track legislation is often misunderstood by the general...

  4. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    If accepted by the court, the settlement will resolve allegations Google violated its privacy policy by sending search queries to third parties. As part of the settlement, Google agreed to revise the FAQ section of its privacy policy, but did not...

  5. Is Google's Unified Privacy Policy Illegal in Europe?

    Google has repeatedly put profit ahead of user privacy and the way that the company ignored concerns from regulators around the world when it changed its privacy policy showed just how little regard it has for the law,” he said.

  6. Google as Your Identity Provider: Where Are We Now?

    Changing of Google Privacy Policy from US to EU. No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like...

  7. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Be sure to update your privacy policy and try to be completely transparent without sacrificing competitive advantage. Don't stoop to compromising visitor and customer privacy through shady tracking technologies, such as the now notorious “Flash...

  8. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    By September 2011, Yelp was testifying against Googlein the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights. There is a fundamental conflict between being a search provider and a content provider,” Consumer Watchdog Privacy...

  9. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Shorten Privacy Policy and Small Print: Make the small print useful and human friendly. The steps then are relatively simple to map out and will help you hugely in the battle to provide the best user journey once they hit the site.

  10. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    Over at ZDNet, Google-watcher Christopher Dawson points out that these are the first new search features born of Google’s new privacy policy and the slew of AI data afforded them because of it. That’s because it is, although as many of us Google...