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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And while that is true to some degree, it is also a view that is dangerously...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    What happens when you set priority on certain items. One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s no surprise CRO was tied alongside content marketing as a top priority among client-side marketers in 2013. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    His priority is reaching a new audience, increasing awareness, and reaching out. For him, increasing the reach of his content is a key priority. "From the days of cave men writing on the walls, brands have been creating stories to sell their...

  6. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). There's no denying that your target audience is incorporating mobile devices into...

  7. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    However, based on Cutts comments, at least for straight search results, it seems the same algorithm is applied to the entirety of its search results, and specific positions on the page aren't isolated or reserved for different weightings of the...