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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    My mother used to say she always knew which kindergarten art project was mine. If a significant percentage of buyers/converters do in fact progress through a research process prior to converting, then an intelligent strategy reflects that fact.

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition search. Prior to recent updates, if you were to perform a similar typed search, let's say [call san diego zoo], the first result would be a link to the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...

  4. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". Even prior to the commencement of Pope Benedict XVI...

  5. Marissa Mayer Nominated to Walmart Board of Directors

    She also serves on other boards – San Francisco Museum of Modern Art, San Francisco Ballet, New York City Ballet, and Smithsonian Cooper-Hewitt National Design Museum – and is one of the most public representatives of the Mountain View-based company.

  6. Valentine's Day 2012 Google Doodle Animates Tony Bennett's ‘Cold, Cold Heart’

    I think the Google Doodle is a very creative premise and I love the fact that Google does a promotion with young people to submit their art for a Doodle, as children involved in the arts is very important to me,” Bennett told Search Engine Watch.

  7. LexisNexis Integrates Semantic Search Technology into Patent Research

    With semantic search technology we have changed the very nature of online patent research by providing users with an additional means of researching patent and non-patent prior art," said Peter Vanderheyden, LexisNexis vice president of Global...

  8. Are You Giving Away Free SEO Advice?

    I truly want to help more people understand the art and science of search engine optimization so they'll be more willing to put budget toward it. Mind you, here's an e-mail that they sent me one month prior: "What are the first steps you'd like to do?