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  1. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. So you should always have a very well-rounded portfolio of ways to get leads whether...

  2. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. There used to be this thing called the Yellow Pages, and if you had the right spot and the right...

  3. SearchDay | Sage's Dirty Little Secret

    Full story » Print version Full story » Print version But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic. AT&T Plans a Mashup of Yellow Pages and Social Networking for the Under-30...

  4. Skype Dials in to Local Search

    This general concept is nothing new for yellow pages, having already integrated print and online call tracking. Deals with yellow pages publishers will mostly involve a revenue share, meaning a large opportunity awaits if this can become a viable...

  5. Don't Overlook Local Search Opportunities

    Radio, television, print/newspaper, and interactive -- I covered them all. When advertisers couldn't afford to advertise in the Dallas Morning News, or if an advertiser needed to supplement their print initiatives, we were there.

  6. Integration in a Decentralized World

    Is the new national TV campaign tagline or theme reflected in your direct mail, print and Internet yellow pages, or your newspaper efforts? Internet yellow pages, business directories, SEO and other annualized type investments).

  7. SearchDay | The End of the Beginning

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages?

  8. SearchDay | SMB Link Building Without a Dime

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages?