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  1. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. You wondered if you should just throw in the hat when it comes to trying to rank in...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Send a print job with the firmware that has a special command and control center and a tunnel connector readied. Update the printer with your firmware on the print job. Your advertising networks are likely to be one of your biggest security holes...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of...

  5. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    It shouldn’t be the case where people have to dig around buried in small print or have to click and look around a long time to find out, ‘Oh, this content that I am reading was actually paid. What are the guidelines webmasters need to know for...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. But today, many mobile campaigns are measured based on the assumption that conversions related to mobile...