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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions.

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Send a print job with the firmware that has a special command and control center and a tunnel connector readied. Update the printer with your firmware on the print job. Are you making enough money off these ads to make them worth your site security?

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution...

  5. FTC Tightens Online Disclosure Requirements

    In fact, I see them as more stringent than the traditional requirements for print advertisements. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use. Google keeps track of how many users save and print your online offer, so that users can better measure their ROI.

  7. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. I’ve had plenty of time to think about how that works best, both in a print...