Consumers may not as readily notice the labels when placed in the top right-hand corner, especially when the labels are presented in small print and relate to more than one result. Back in 2002, the Federal Trade Commission (FTC) established...
Focus on her involvement with the Child Fund: she was one of the very first celebrities to fully support the organization through extensive print, radio and TV spots. Designed to appeal to the ego of an influencer, it's a concept that has some...
Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see?
It shouldn’t be the case where people have to dig around buried in small print or have to click and look around a long time to find out, ‘Oh, this content that I am reading was actually paid. Advertorials have been popping up on websites with much...
For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap category to stand on its own at the top of results for terms like “print wrap dresses” and “lace wrap...
Publishers went back to print material. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments.
As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...
Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft, print, and share a total of 27 different logos, and then add one of three different borders, thanks to a card-building machine.
No longer does being a journalist only mean attending at minimum a four-year university and working your way up the chain in a traditional print publication house, such as The New York Times or The Boston Globe.
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. One page out of millions gives Mozilla trouble with Google.
Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. Microsoft is on the attack again, this time slamming Google Play...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Don't ask people to print out coupons shown on phone. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris...
Your system may not be able to display at higher resolutions than paper print. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...
If you make it into the print publication you're doing something right. A lot has changed in the search engine optimization (SEO) industry during the past year. Panda and Penguin, Google's major algorithmic updates targeting thin content and...
In fact, I see them as more stringent than the traditional requirements for print advertisements. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...
Print media originally introduced advertorial content as a method for boosting revenues. The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has declined to comment on what...
Gone are things like the “circulation statistics of the news source,” the “number of bureaus associated with the news source,” and other things associated with the kind of journalism that’s done in print.
From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use. Google keeps track of how many users save and print your online offer, so that users can better measure their ROI.
Offline, advertisers reported that they are most inclined to run paid social ads with print and TV campaigns. In the offline world, 52 percent of those surveyed reported combining print ads with paid social media campaigns.
