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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Illustrating the slow death of print publishing, only 5 percent cited print media as the most important. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    FedEx Office Print Online provides templates that users start with and then walks the users through the potential changes, eventually arriving a just the right result. They tell you where someone went, but not who they were or why they went that way.

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results.