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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Hopefully the quick run-through above gives you a new perspective on how...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into content strategy the general process we follow when creating ideas and...

  5. How to Create a Social Media Editorial Calendar

    Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Connect with Print Campaign Social media editorial calendars create a cohesive layer to a content strategy...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Create content of relevance for your community and seed to hyper local bloggers and print news outlets. But a smaller business can execute a successful and effective content strategy. While time will undoubtedly be spent drilling down into a multi...