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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  2. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. You wondered if you should just throw in the hat when it comes to trying to rank in...

  3. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread use (an SEO tactic reserved only for the Fortune 500...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  5. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    Publishers went back to print material. I decided to place no links in this post but you can share it on Google+ and share with your friends on social media channels. It's sad to read articles about the decline in the importance in guest blogging.

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done...