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  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC cooklight.com” to layer on top of my print ads in the magazine. Has your online media become a silo within a silo? Often times as marketers we tend to focus on the strategy and implementation of our tactics so intently that we forget they...

  2. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.

  3. Outsell forecasts that online spending will overtake print in 2010

    The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine...

  4. Editor & Publisher Magazine Shutting Down After 108 Years

    News & World Report has effectively abandoned the print news magazine format in favor of producing monthly guides, leaving news coverage to its website. These are not the best of times for print media and they are the worst of times for Editor...

  5. Using Search to Find Missing Persons: Scratching the Surface

    Editor's note: This article first appeared in the August issue of SES Magazine. He has since gathered print and digital assets -- photos, videos, and age progression art -- to place on twww.managementresourcesny.com/vernon-kent-jones.htm.

  6. Mobile Coupons Offer Multiple Benefits

    A recent PROMO magazine poll revealed that more than 25 percent of U.S.marketers were investing in SMS and digital coupons, but that still trailed far behind investing in other digital media like e-mail, blogs, display, and search (Source: PROMO...