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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Writing for the web isn’t like traditional journalism; in fact, those who seemed to have the toughest time adapting came from print journalism. It’s a small site that sells full rights and limited usage rights articles for use online or in print.

  3. How to Get Links from Journalists

    While I'm not about to open a debate on the difference between journalists and bloggers, one key point to consider is that journalists will have attained their status through the study of journalism at a higher educational level, or have worked...

  4. Editor & Publisher Magazine Shutting Down After 108 Years

    These are not the best of times for print media and they are the worst of times for Editor & Publisher, the journalism trade journal. According to the Pew Project for Excellence in Journalism, "nearly one out of every five journalists working for...

  5. Save The Boston Globe or Increase Traffic to Boston.com?

    What was then called the "new journalism" also drove the growing popularity of newspapers. What should the new "new journalism" of the 21st Century include? So, we need to ask: Can we save a great newspaper in the 21st Century, or should we be...