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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Shorten Privacy Policy and Small Print: Make the small print useful and human friendly. Our job is to map the individual businesses’ needs against each of those stages, along with any objections the buyer may have and the content required to help...

  2. Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

    Newspapers, whether in print or online, aren’t attempting to tell people what they can or can’t do in the privacy of their bedrooms. As far as suing the search engine goes, is it their job to stop “producing” (indexing and displaying) results...

  3. How to Get Links from Journalists

    When it comes to more traditional media, many are led by the print version. Content-led sites need an extremely good reason to link to you and with journalists working in high-pressure environments (often) with a print deadline as well as an online...

  4. Human-flesh Search Engines Unearth Dark Side of Online Community

    This is all the more extreme because, unlike in the west where TV, print and radio drives the public agenda, in China the general distrust of the state controlled media means that the national conversation is driven by forums which are considered...