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  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    PPC cooklight.com” to layer on top of my print ads in the magazine. A mobile-friendly website or landing page. Often times as marketers we tend to focus on the strategy and implementation of our tactics so intently that we forget they should act...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Shorten Privacy Policy and Small Print: Make the small print useful and human friendly. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an acute understanding of...

  3. Proper SEO and the Robots.txt File

    For example, some websites have "print versions" of web pages and articles that allow visitors to print them easily. When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and...

  4. Don't Let Your Web Site Design Become a Nightmare

    Print designers and marketing firms generally do not. Not all print designers are clueless to code and how design choices affect code budgets, though their love for sending pixel-perfect specifications seems to indicate it's a prevailing condition.