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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads?

  2. SearchDay | Battling Click Fraud

    Full story » Print version Full story » Print version Full story » Print version Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions.

  3. SearchDay | Selling SEO During an Economic Downturn

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to...

  4. SearchDay | I Love Crazy Link Ideas

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to...

  5. SearchDay | Implementation is the Name of the Game

    Full story » Print version Full story » Print version Full story » Print version Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance.

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Full story » Print version Full story » Print version Full story » Print version Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance.

  7. SearchDay | Where's The ROI?

    Full story » Print version Full story » Print version Full story » Print version Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data.