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  1. SearchDay | Writing Sales Copy for Conversions

    Changing your approach to writing can often lead to a double-digit increase in conversion rates. Full story » Print version Full story » Print version Full story » Print version Full story » Print version

  2. SearchDay | Implementation is the Name of the Game

    How should you structure your ad groups to get double-digit clickthrough rates? Full story » Print version Full story » Print version Full story » Print version It is widely thought that search advertising will be one of the last to feel the brunt...

  3. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Full story » Print version Full story » Print version

  4. SearchDay: Awesome Ad Groups: Small is Good

    Get those double-digit click-through rates with small, tightly-themed ad groups. Full story » Print version Full story » Print version Full story » Print version Full story » Print version VERTICAL SEARCH Can the iPhone and Google's Android fix the...

  5. Newspapers Bleed Red Ink: Death by Internet

    For newspapers, 2008 is shaping up as their worst year on record, with a double-digit drop in advertising revenue raising serious questions about the survival of some papers and the solvency of their parent companies.