Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. Full story » Print version
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Full story » Print version
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Full story » Print version
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Kenshoo says the following data represents average improvements attributable to the cross...
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Full story » Print version
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Full story » Print version
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Full story » Print version Full story » Print version Full story » Print version
President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Full story » Print version
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Full story » Print version Full story » Print version Full story » Print version Like, I don't know, the search advertising deal between Google and Yahoo.
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Full story » Print version Full story » Print version Full story » Print version Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Full story » Print version Full story » Print version Full story » Print version Full story » Print version Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct...
Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Full story » Print version Full story » Print version Full story » Print version
Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Full story » Print version Full story » Print version Full story » Print version
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Full story » Print version Full story » Print version
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Full story » Print version Full story » Print version
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Full story » Print version Full story » Print version Full story » Print version Full story » Print version
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Full story » Print version Full story » Print version Full story » Print version Full story » Print version
Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Full story » Print version Full story » Print version
