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  1. FTC Tightens Online Disclosure Requirements

    In fact, I see them as more stringent than the traditional requirements for print advertisements. The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure...

  2. Mary Blair Google Doodle Honors Artist's 100th Birthday

    Maxwell House, Baker’s Chocolate, Hanes Underwear, Nabisco, and others hired her to design advertisements. She saw the world in a fresh, new way and brought a special childlike beauty and gaiety to the works of print, theme parks and movies.

  3. Top SEO Firms Paid for by the Following...

    The last thing we need is for SEO firms, especially the good SEO firms, to support marketing programs that are not entirely upfront about what they are: advertisements. If you see editorial advertising in a newspaper, magazine, or on television...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Back in 2003, Google pioneered a technology for automatically displaying text advertisements on Web sites. Advertisers can place ads in print (newspapers), audio (radio) and video (TV). Tips, tricks, and advice to manage contextual ad campaigns...

  5. New Search Patent Applications: June 19, 2006 - Autolinking, and Better Advertising through Deletion Predictions

    A method and system are provided for selecting advertisements for presentation to a user in response to a user search query. If Google wanted to get into the product or services review business, the next patent filing describes a blue print for the...