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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. The attack ads coincide with another European antitrust...

  3. Search Marketing and Social Media in Regulated Industries

    In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details.

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    In more and more countries Internet advertising is surpassing traditional media like TV, radio and print. The Russian advertising market has grown hugely since 2004 with text-based ads going from around the equivalent of $21 million (U.S.to an...

  5. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    He says you can't treat display like TV, radio, or print. Hyundai achieved a 227 percent overall conversion increase (compared to traditional search campaigns) when they added rich ads to search. Great targeting options (similar to Google Adwords)