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  1. Top Level Trends of SEM Worldwide in 2010 and 2011

    In more and more countries Internet advertising is surpassing traditional media like TV, radio and print. The Russian advertising market has grown hugely since 2004 with text-based ads going from around the equivalent of $21 million ( an...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    He says you can't treat display like TV, radio, or print. Hyundai achieved a 227 percent overall conversion increase (compared to traditional search campaigns) when they added rich ads to search. Great targeting options (similar to Google Adwords)

  3. Microsoft Live Search is Now Bing

    Earlier this week, AdAge reported that Microsoft will launch an $80 million to $100 million campaign for Bing, which will include online, TV, print and radio. People with knowledge of the planned push said the ads won't go after Google, or Yahoo...

  4. Don't Overlook Local Search Opportunities

    Radio, television, print/newspaper, and interactive -- I covered them all. From the days of an overpriced local print ad or radio spot, times have really changed. In case you've never checked it out, local radio and local television advertising can...

  5. Google Dropping Radio Ads, Selling Radio Automation Business

    Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today. Google Audio Ads brings efficiency, accountability, and enhanced ROI...

  6. Is One-Stop Media Buying a Failed Model?

    As TV and radio undergo their own changes in the age of simultaneous media consumption, there just might be a bit more to the discussion. The "historic" ending of Google print ads sends shivers down my spine.

  7. Where's The ROI?

    Now is the time to divert some money away from your print and radio advertising. I ask every single client, friend, or acquaintance I help what their ROI is with traditional advertising (e.g.yellow pages, brochures, TV, radio, or even restaurant...

  8. SearchDay | Where's The ROI?

    Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds. The Yahoo Search blog posted a radio ad on its blog. Full story » Print version Full story » Print version Full story » Print version

  9. For Local Search, It's All About the Online-Offline Gap

    And to get all of this going, Google has partnered with DISH Network to resell television inventory; 750 newspapers for Print Ads; and Clear Channel for radio. Traffic rose by up to 200 percent in cities where the print and radio ads ran, and sales...