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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Outbound marketing activities include direct mail, print advertising, online banner advertising, and PPC content advertising. This has a significant impact on search-related advertising as well -- including PPC content advertising and keyword...

  2. Don't Overlook Local Search Opportunities

    When advertisers couldn't afford to advertise in the Dallas Morning News, or if an advertiser needed to supplement their print initiatives, we were there. Radio, television, print/newspaper, and interactive -- I covered them all.

  3. SearchDay | Setting Expectations for SEO

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Specifically, weâ””ve introduced: - Ad scheduling, a dayparting tool that enables advertisers to schedule their ads for display at different...

  4. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads?

  5. SearchDay | 4 Ways That Facebook Can Make Big Money

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Kenshoo says the following data represents average improvements attributable to the cross channel negative keyword manager: CTR increase by...

  6. SearchDay | Writing Sales Copy for Conversions

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Search plays a role when you use PPC or organic search to grow your subscriber list. In the U.S.only, for those advertisers not bound by an...

  7. SearchDay | There's No Shortcut to Good SEO

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Search plays a role when you use PPC or organic search to grow your subscriber list. In the U.S.only, for those advertisers not bound by an...

  8. SearchDay | Selling SEO During an Economic Downturn

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to...