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  1. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. A site that sells photos of sports figures, for example, can minimize the number of expensive clicks from people who just want to see or print such...

  2. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Full story » Print version Full story » Print version

  3. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Full story » Print version Full story » Print version Full story » Print version This gives Google far more control over ad delivery, and...