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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  2. Reach and Frequency: SEO Secret to Brand Building on Google?

    As someone who came into the SEO/digital marketing space from a traditional marketing background (radio/television/print), it’s fun to think about where we’re heading next. For those of us who have been in search engine optimization (SEO) for a...

  3. Don't Let Your Web Site Design Become a Nightmare

    Not all print designers are clueless to code and how design choices affect code budgets, though their love for sending pixel-perfect specifications seems to indicate it's a prevailing condition. Here are some things that distinguish a web designer...

  4. Outsell forecasts that online spending will overtake print in 2010

    Is 2010 the Year Digital Will Eclipse Print Ad Spending? US online ad spend set to overtake print (guardian.co.uk) The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from...

  5. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. SES New York will offer presentations, panels and networking events for marketing professionals working in mainstream...