This session will arm you with the information you need to know about migrating budget to digital without impacting your brand awareness or the equity you have built up in your brand. If you attend this session, you will learn strategies for...
Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. Full story » Print version
Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Full story » Print version SES New York 2009 Offers an Expo Only Pass (Free in Advance) Posted by Greg Jarboe Mar...
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Full story » Print version
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Full story » Print version
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Kenshoo says the following data represents average improvements attributable to the cross...
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Full story » Print version
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Full story » Print version
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Full story » Print version
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Full story » Print version Full story » Print version Full story » Print version
BRAND EQUITY E-mail has held on through the years as the King of the Internet. Full story » Print version Full story » Print version Full story » Print version AOL.com Homepage Ad, Traffic, and Time Spent on Site Stats Up Since Relaunch Posted by...
President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Full story » Print version
President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Cuban learned that the company would be issuing a PIPE: a...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Full story » Print version Full story » Print version Full story » Print version Google to Change Calculations for Quality Score and Ad Rank Posted by Nathania Johnson Oct 31, 2008...
Obama is Winning the Internet War BRAND EQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Full story » Print version Full story » Print version Full story » Print version
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Full story » Print version Full story » Print version
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Full story » Print version Full story » Print version Full story » Print version Full story » Print version
Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Full story » Print version Full story » Print version
