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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Illustrating the slow death of print publishing, only 5 percent cited print media as the most important. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click.

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Send a print job with the firmware that has a special command and control center and a tunnel connector readied. Update the printer with your firmware on the print job. Using the ad networks could that not just have downloaded code into your site...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations...

  6. FTC Tightens Online Disclosure Requirements

    In fact, I see them as more stringent than the traditional requirements for print advertisements. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when...

  7. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use. Google keeps track of how many users save and print your online offer, so that users can better measure their ROI.