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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results.

  4. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. You wondered if you should just throw in the hat when it comes to trying to rank in...

  5. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread use (an SEO tactic reserved only for the Fortune 500...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Send a print job with the firmware that has a special command and control center and a tunnel connector readied. Update the printer with your firmware on the print job. Though there is a lot of crossover, Black Hat has become more the domain of...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.