This first example is an In-Search or Promoted Video ad from Princess Cruises. Notice that Princess has taken advantage of their complimentary text overlay, but there was no accompanying free banner here.
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Additionally, if "Panama cruises" and the Princess brand weren't introduced early in the "awareness" stage, the searcher may never have refined her search in that direction. While reading the reviews, she was reintroduced to the Princess Cruise...
Additionally, if "Panama cruises" and the Princess brand weren't introduced early in the "awareness" stage, the searcher may never have refined her search in that direction. While reading the reviews, she was reintroduced to the Princess Cruise...
