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  1. Why Content Marketing is a Definitive Method for Success in 2014

    With so many companies increasing their content investments in 2014, it could become a true battle for search visibility, even if the content you create is of high quality. A regular marketing tool for many companies, content creation became a...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Factor in Google’s authorship mark-up, which will increase your visibility in the SERP (given that your content is awesome too). If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy...

  3. 10 Reasons Why You Can't Miss #SESNY

    Last year also saw the huge rise in popularity (and visibility) of Google places. And SES New York is a prime example of just how we're adapting our agenda to the new techniques and technologies available to online marketers across the board.