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  1. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Winter is prime time to start effective campaigns and to be sure that they are going to remain that way for the duration of the year. It's about that time; we're beginning to move out of the dreaded winter season and into warmer weather and actual...

  3. How the Gun Control Debate is Impacting Search Results

    As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that correlate with the keyword “gun control”. In considering exactly how results, PPC, and searches for gun control have changed so significantly in mere...

  4. Did $2 Billion in Google Tax Money Disappear in Bermuda Triangle?

    Right now, this kind of tax dodging is perfectly legal, but it's not fair and it's time to put an end to it. While tax avoidance is a common practice for corporations, Google has continued to be a prime target for tax dodging complaints.

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    It’s also a prime time for retailers to develop and implement successful online global strategies. Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales.

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.

  7. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    In fact, it’s the second time he’s filed suit against the blogger; he lost his defamation case last year. Katz has included Google in the lawsuit this time because he filed a DMCA request over the picture of him sticking his tongue out and they...