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  1. How to Plan Effectively for Content Marketing in 2014

    What is your primary audiences' favorite news sources online? We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Some may be only useful for SEO, and that has its place, but other sources that compete with engagement KPIs for commercial landing pages could be a great place to set up an ongoing relationship. The key here is shaping content to generate primary...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Channels in the Acquisition reports are rule-based groupings of the most-common sources of traffic, and include: Organic search is not considered a high-value data set in the eyes of Google, even if it is a primary source of traffic for businesses...

  4. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Thomas said it was "extremely newsworthy, probably coming from primary sources on ground. Designing a search engine is no easy task. Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable...

  5. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...