And the reason monetization is so valuable here is because you're producing an asset with a potential for passive traffic, so you want it to have the ability to be a continuous lead source for your company.
The answer lies somewhere in the middle and depends on two primary factors: The content itself and the target pickup source. Hand them an easy story to pursue and an easy source (you, or your client) Then, using a monitoring service like Netvibes...
Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to Two primary questions you should ask when beginning a local link building campaign:
Surprisingly, only 18 percent of fashion retail brands (which have images that serve as a primary source of content on Pinterest) pin their own images; the other 82 percent of pins for that sector is driven by users.
Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. The cultivation of relationships and interaction is much more effective, and...
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. Source, Polish, and Optimize Content Example Primary Colors.
Become the best publication and information source in your industry. Team members whose primary job responsibility may not be content creation participate, and it is a true democracy in that the best idea wins.
Here are three great bookmarklets to view a site's source code from your smartphone: View Source Schottmuller likes to use a "conversion color wheel clock" where you take your primary color on a site (e.g.a blue background) and look at the opposite...
Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our...
If you're looking to recover from a penalty, then access to GWT What is the definitive source for backlinks to look at? Yes Ma’am – Until you look at the source code, seen below: If the primary objective is to recover from a penalty, one needs to...
This makes your brand advocates feel appreciated and provides them with exclusive information they can use to boost their reputation as a source of new inside information and fresh scoops. Your most engaged and influential users love to be an...
For years, Flickr has been a source for locating images for many bloggers and other online publishers. There are six primary license types. Yahoo has announced a new image search. Images are now also pulled from Flickr, the photo sharing service...
Your mobile-optimized site is likely to be considerably different to your regular site, but a customer who visits both should still feel they stem from the same source. Many mobile devices use a finger as the primary input device and this can be...
Always the source of school-boy forehead-slapping, SEO mistakes; the robots.txt file is a site resource that no professional can claim territorial possession of. Even if you’ve conducted training for your clients, new hires may not be in the loop...
For example, Google Analytics offers variables for referring source (site, affiliate, etc) and medium (email, cpc, referral, etc) and keywords used. However, if that visitor lands on your site and does not complete the primary call to action on...
Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. The enhanced sitelinks look like four other ads attached to the...
The analysis is revealing on a potentially significant source of revenue. The former is the “primary keyword phrase” and the latter is an example of a “secondary keyword phrase. Can secondary keyword phrases produce revenue and a similar...
However, we contacted Google and Comparison Ads seem to be a source of affiliate income for Google, not paid inclusion. Google today is a sprawling corporation, and corporations have one primary objective that trumps all others: to make money for...
The eMarketer article goes on to explain that even though email marketing is the top lead generation source, B2B marketers and agencies felt that social media in particular has room to grow for their organizations.
Monitor the competition regularly, since this can become a great source of information, especially when they are expanding, re-launching or even for reverse engineering. Identify primary and secondary metrics
