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  1. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Here are three great bookmarklets to view a site's source code from your smartphone: View Source Schottmuller likes to use a "conversion color wheel clock" where you take your primary color on a site (e.g.a blue background) and look at the opposite...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Rather than simply rehashing tired content, we became a news source that was able to acquire authority based on the quality of our material. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    This makes your brand advocates feel appreciated and provides them with exclusive information they can use to boost their reputation as a source of new inside information and fresh scoops. Your most engaged and influential users love to be an...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. The enhanced sitelinks look like four other ads attached to the...

  5. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    The service provider then tabulates data points such as total number of calls, recordings of actual calls, the referral source of the call, caller ID, and average call lengths. However, a “call now” primary action makes conversion and return on...

  6. 10 Ways Rehashed Content Fails Your Website

    Google works hard to identify the most legitimate website for any given section of text, so if you aren't the primary source, you could be in trouble. Now, more sophisticated algorithms and the rise of social media mean the web is a far more...