SEO News

Primary Secondary Groups

  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing scales by building quality relationships with select people and reaching secondary audiences. De-Emphasize Primary Reach All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.

  2. The Decision-Making Funnel, Stage 3: Desire, Part 2

    But, in the absence of the primary selection criteria, they serve as differentiators. Many online marketers would be shocked to find that their precious product claims are regularly savaged in online forums, discussion groups, and special interest...

  3. Who Runs the .GOV and .EDU Domains?

    Essentially the primary criteria for a .edu domain name is that the applying organization must be a post-secondary institution that is institutionally accredited by an agency on the U.S. ICANN works with groups that are referred to as "sponsors...