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  1. Your SEO Competition Isn't Who You Think It Is

    You might get back a list of competitors A, B, and C – but with some research you discover that your client's primary online competition is actually D, E, and F. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? De-Emphasize Primary Reach The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers.

  4. How to Build Your First Content Marketing Strategy

    You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the most. Think about doing some market research to help get a better understanding of customer...