Think About Research Cycles Think about research cycles for your typical customers and decide how the multipliers should overlap. Consider the six primary targeting methods that are broadly available:
They are funding a research project to create an artificial pancreas. The primary motivation for most of your attendees is to have a good time. A recent Facebook post was my inspiration for preparing this guide.
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Mobile as a Research and Purchase Device Research from the study suggests more and more, consumers are using mobile devices to complete...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Before Building or Designing, Revisit Goals and Research Last time, we talked about how important it is to do our research, and understand our competition, and value proposition. For context, let's assume we are about to embark on a website...
This is where your keyword research comes in. Keyword research can help you identify what terms your audience is using when they search, from the research stage to the buy. For each level of web page, create a guideline, listing the primary purpose...
Another approach is to include data or research from relevant organizations in your infographic and shoot them a note about citing their work when the graphic goes live. If you did go this route, you should be cautious with outreach and use a "safe...
Research into creativity has long recognized that stepping out of your normal sphere of working and embracing another discipline – even superficially – can boost creative output significantly. Given the competition in the SEO space for this...
In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
Everyone seems to have a “favorite”, but any of the “Big 4” SEOmoz, Majestic SEO, Link Research Tools or Ahrefswill do the job. If the primary objective is to recover from a penalty, one needs to focus on GWT and those areas that fall outside of...
Given the traffic and revenue growth from the target keywords she was seeing from the analysis, and with the knowledge that the manual process limited her awareness to only a small percentage of the overall competitive landscape, she developed a...
Solid keyword research is an essential part of both the optimization and wider SEO processes. Don't jettison previous research. Search engines pay particular attention to what lies between the HTML heading tags, so make sure there's at least a H1...
The keyword research piece should be used inform topic selection, some light on-page optimization, and your link building efforts. You can also build inbound links to your primary solutions "splash page" (where you hang all the individual solutions...
So far, so good – traditional search keyword research. Your content is easily sharable to the usual properties and your press releases and guest posts link back to relevant deep content our your primary digital presence.
You’ll no doubt expect your new PPC manager to do keyword research, set up ad copy tests, manage bids, and track conversions. Who is Your Primary Target Audience? And we talk about other things too; but the primary agenda is usually the first six...
The segment is comprised of distinct purchase motivations and preferences due to the nearly even split between buyers searching for auto parts and services (likely for near-term purchases) and those conducting new and used vehicle research (likely...
Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce research. Only 53 percent of all cell phone owners in the U.S.have smartphones as their primary device, according to comScore’s latest...
For more details and the full set of recommendations based on their research, download Monetate’s Ecommerce Quarterly directly from their website. In each of their quarterly reports, Monetate focus on three primary visitor segments:
Gagnon's journey started in August 2011 at a Las Vegas shoe show to do market research. Research and organize a list of influential media people (social and traditional) to engage and share campaign info.
