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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? De-Emphasize Primary Reach The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers.

  3. How to Build Your First Content Marketing Strategy

    You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the most. Think about doing some market research to help get a better understanding of customer...

  4. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    Unruly has also summarized the key stats from the research paper in an infographic that can be downloaded. With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and word-of-mouth now...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. For years I have emphasized that paid search is most effective...

  6. Local Keyword Research: 3 Ways to Use Google

    The foundation to any search marketing campaign begins with extensive keyword research to identify what search queries are likely to drive the highest ROI. Google Autocomplete can often be a good resource when conducting any keyword research, and...