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  1. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. When performing keyword research today, his firm also buckets the keywords and then maps the content...

  3. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. As a content marketer, I find that it’s very easy...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. Do they demand to conduct user research before starting any design effort? If your candidate can't describe how they derive a strategy from user research or even...

  5. Your SEO Competition Isn't Who You Think It Is

    You might get back a list of competitors A, B, and C – but with some research you discover that your client's primary online competition is actually D, E, and F. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? De-Emphasize Primary Reach The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers.