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  1. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the typically enormous range of customers and/or products, enterprise marketers have difficulty figuring out what and to whom to write. It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. Simply create a new Custom Audience based on a segment of website visitors who viewed a...

  4. How to Build Your First Content Marketing Strategy

    Typically, the first thing that comes to mind when we think about our business: the features we offer to our customers, either products or services. They are interested in grabbing the attention of potential customers, but their products and...