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  1. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Of course, more specific terms like "Jacksonville Jaguars" or "Central American jaguar" could eliminate some confusion, but "jaguar" was still the key term. Because regardless of how you may view Google's intentions and motivations, SERP quality is...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Every marketing organization will have three key areas of impact, Muret said: Organic search is not considered a high-value data set in the eyes of Google, even if it is a primary source of traffic for businesses around the world.