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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Task optimization's primary objective is to avoid automating current frustrations. Task analysis is a key function of the problem definition phase and...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Of course, more specific terms like "Jacksonville Jaguars" or "Central American jaguar" could eliminate some confusion, but "jaguar" was still the key term. Because regardless of how you may view Google's intentions and motivations, SERP quality is...