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  1. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding the availability of such experts within an enterprise organization to produce content is another key step in the planning process. Typically the content must be exceptional for this kind of approach to get traction, but it does tend...

  3. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Task optimization's primary objective is to avoid automating current frustrations. Task analysis is a key function of the problem definition phase and...