Depending on what local content it pulls in from Bing, Facebook's search's index could be throttled by the primary content within its walls. There are of course exceptions where personal trust is key (i.e.child care).
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
Establish the key performance indicators associated with the relaunch. Example Primary Colors. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
Give users obvious information and/or justification to stick around and/or click around is key to moving people to engage further. As noted with the Home Depot example, key engagement options exist such as an "add to cart" action button, search for...
The biggest difference is touchscreen vs.non-touchscreen, which is one of the key things to consider when thinking about mobile conversions. Schottmuller likes to use a "conversion color wheel clock" where you take your primary color on a site (e.g...
Contests and giveaways are the primary tools of the trade. Social sharing is a key part of Tourism Australia’s strategy. One of the key takeaways for social media marketers from Tourism Australia’s story: don't be afraid to test and experiment on...
For this example, let's say our primary goal for the site is to generate leads. That's the key; some direction with some latitude. Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the lines when...
Long-Term Content Plan: Use Google Trends to compare products and primary searches. The key is to plan your marketing according to your content. If this is the first question you’re asking, it’s the wrong one, said the SES board member and...
The key is to create quality guides that are not only information-rich and expert level, but topically aligned with your niche and the general theme of your site. Returning to infographics, the key to acquiring valuable on-topic links is to target...
Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. Given the competition in the SEO space for this...
If the primary objective is to recover from a penalty, one needs to focus on GWT and those areas that fall outside of the webmaster guidelines, aka “link schemes. The key takeaway is that no matter what tool you are using, a human review is going...
Create exclusive content you share only with these key influencers, and let them know they were one of a select few to receive this special opportunity. Identifying the key influencers among your target audience is fairly straightforward.
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? A title tag which includes the category name (or related primary keyword “vampire...
One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs. Social media directly impacts search visibility and provides a primary channel for distributing your invaluable content.
Considering Mobile Device User Differences Key to Effective Targeting As mobile consumers now largely find business websites through utility/comparison, local directory and branded mobile websites and apps, it's no longer safe to assume search...
Three key themes emerged in Q4, according to reports from Kenshoo, Marin, and Covario: The other key piece to consider is the impact Thanksgiving had on average order volume. It make sense these days would drop online as they continue to be the...
This is the primary challenge for enterprise search in 2013: Enterprise search in 2013 can help to remedy sales woes; instill greater brand loyalty; spark an ongoing conversation with key stakeholders; and work to transform people’s preconceived...
Industries such as Medicare and life insurance utilize PPC as one of their primary lead generation tactics. Information is key: The over 65 market is used to digesting quite a bit of information before making a purchase decision.
The primary thing that's happened is it's gotten harder to get crappy content to rank high. I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph.
What are Your Key Products and Services? Who is Your Primary Target Audience? But identifying key website conversion actions and setting up a way to track them will be their first order of business, before they even log in to AdWords.
