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Pricing Performance

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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Tailor your offer or pricing to be more competitive. Ultimately, we want to see how we compare against the competition so we can leverage best practices and enhance our current performance. Raise your hand if you’ve seen your costs slowly but...

  2. 4 Ways to Expand PLA Success in 2014

    By accessing product-level performance information, marketers can identify the outliers for each product target (soon to be known as product groups) and find ways to optimize their programs. Marketers should monitor PLA performance to analyze top...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets When you see changes in performance, it is important to consider the interactions in your broader digital marketing portfolio before taking action. Were you to optimize based only on search data, you may fail...

  4. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    The platform has a fairly low cost entry point and multiple tiers of pricing based on volume. If conversion rate percentages fall short of industry benchmarks and expectations, B2B search engine marketers should consider additional web traffic...

  5. 3 Mobile Marketing Must Haves for the Holiday Season

    Santa spends all year getting ready for the next holiday – luckily the mobile industry has a number of tools and technology available to develop an effective, performance-focused campaign with a much shorter timeline.

  6. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    Jelly Bean also includes what Google has named "Project Butter", a new buffering system that boosts performance to offer "buttery smooth" video rendering. The Google Nexus 7 will be available in the UK from mid-July, although UK pricing is still to...