Now when you reveal your pricing, let's say $250 for the software package, free installation, and a $500/month maintenance contract, it seems like a giant bargain in comparison. If you're using PPC to generate leads (as opposed to asking your...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
Pricing model – free generally means free, but enterprise products are priced differently, on purpose. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users.
Missing Pricing Information The solution in this case was so simple; all we did was add a small image in the header telling users they needed to scroll down for pricing! Split testing is a critical path item for improving the conversion potential...
Uber's pricing system jacked up the price on its customers who were stranded after Hurricane Sandy tore through New York City. By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is...
Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page?
That bid pressure will in turn boost CPCs (if unified pricing doesn't do it first). Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up.
There are a lot of intelligent tools in the marketplace today that can help you understand your pricing relative to the competition. We’ve been hearing that consistently since Google Shopping switched to a fully paid marketplace in October.
More importantly, there's backlash against anticipated CPC pricing increases. Though the above pricing downsides prevail, would a forced jolt out of dormancy in mobile outweigh that? The latter has taken on many forms, such as free coaching and...
Social network reach and ad reach should ideally be equivalent since pricing tiers may vary. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
Data Feed Changes: Unlike the Google Shopping feed, supplies are not required to adhere to shopping policies for pricing, shipping, taxes and refunds. A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to...
Offer Competitive Pricing: Listing price is a huge factor for consumers. With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads.
Earlier this year, they announced that they would be laying off a good portion of their workforce, and began employing a new pricing method wherein “everyday” prices would reflect what some would consider to be sale prices.
Learn from Pricing Takeaways You know you’ve hit the big time when you end up in a feature article in Wired. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online.
This is important as we continue to move into the post-PC era, where high-intent mobile shoppers aren't just purchasing items online but are armed with the computing power to bring pricing transparency into the store with them.
Create Targeted Campaigns for Long-Tail Product Names (use Pricing in Headlines) PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and multiple categories, life...
AdWords scripts: The ability to write some JavaScript code to help automate your ads with info from a pricing DB, update bids, etc. In paid search marketing, the goal at all times is to drive better results.
People love the convenience, comfort, and attractive pricing that digital commerce affords. Due to a past felony I must have committed during my early life, my karmic payback was having to go out shopping on Black Friday this year.
The platform has a fairly low cost entry point and multiple tiers of pricing based on volume. B2B search marketers certainly obsess about conversion metrics and this chart does well to provide broad expectation for success, from an industry...
If a certain product isn’t likely to be successful, why would you waste your time negotiating with suppliers, warehousing, working out pricing, modifying your website, running ads, and more? During the holiday season, time is precious.
