IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC). Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46...
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Online advertising revenues hit a record $5.9 billion in the U.S.in the first quarter, reflecting an uptick in the country's economy as well as the increasing role of online advertising in marketers' campaigns, the Interactive Advertising Bureau...
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. While the overall advertising market has continued to be impacted by current economic conditions...
The data comes from internet Advertising Bureau (IAB) and PricewaterhouseCoopers 2007 Internet Advertising Revenue Report. David Silverman, partner, Assurance, PricewaterhouseCoopers pointed out that the data defied economic woes: "Despite the...
During the first six months of 2007, online ad revenues grew by 26.4 percent over the same period last year to nearly $10 billion, according to the latest report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40 percent of the $16.9 billion spent in the U.S.for online advertising last year.
The Internet Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers (PwC) released online ad revenue figures for the first two quarters of 2006, showing a 37% increase year-over-year for the same period.
