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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    For example, if you were advertising travel insurance you might target the travel sections of major newspapers by including this combination of keywords and sites ("placements") in the same ad group: Vacation travel Holiday destinations Tourist...

  3. Highlights from the SEW Blog: April 14-18, 2008

    Microsoft Acquires Travel Search Site FarecastMicrosoft has reportedly acquired Seattle-based travel search site Farecast for an estimated $115 million. Yahoo's Test of Google Ads is Successful, Partnership ProgressesYahoo's two-week test of Google...

  4. The Inside Track on Priceline and Google

    For the business traveler with flexibility, vertical travel search engines now provide ultimate transparency into the yield management systems of airlines. Priceline CMO Brett Kellner joined us this week at Google's New York headquarters (via...

  5. The Year in Search: A 2007 Review

    Travel A handful of search engines compiled the top searches for the year in several categories. Oil and gas prices iPod Top Search Terms Here's the top search terms for 2006. Recaps from Google, Yahoo, AOL, Ask, and Lycos highlight the trends that...

  6. Travel Search: Up Close and Personal

    All of the above trends were underscored in the keynote presentation by Nancy Ramamurthi, Chief Marketing Officer for SideStep.com, who predicted that travel search will grow to over 100 million unique visitors in the next three to five years, and...

  7. Daily SearchCast, June 27, 2006: School Upset Over Student Data In Google; Is GBuy GooglePal?; Microsoft adCenter Gets Promoted; New Travel Search Engines; The Matt Cutts Doll & More!

    Today's search podcast covers a school district's student social security numbers getting into Google; Amazon.com going missing on Google; Google's PayPal-like system about to launch; Microsoft promotes adCenter with advertisements and lab...

  8. New Players in Travel Search

    Travel search engines, which allow you to book directly with suppliers, have the potential to completely disrupt the status-quo. They love the Web 2.0 style of Kayak or the SideStep sidebar comparison tool, but still don't really understand the...