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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while still keeping messaging and offers timely. Prices and discounts are still important, but today’s savvy...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded terms and alsmot 80% of ad placements. Also, to be fair, Google has a good record in honoring trademark infringements put forward by...

  4. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    As more advertisers enter the market, however, expect prices to rise. With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the migration of Yahoo search sponsored listings to the...