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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go deeper into the site and who...

  2. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. For example, visitors who reached the shopping cart...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users...

  5. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    As the Google results show, “Angry Birds Plush” is being bid on by Walmart, Amazon, and even Build-a-Bear who have expanded their market to sell more than just fun-loving teddy bears. There are only three retailers who are bidding on the keyword...

  6. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Google is one of the first to use “quality score” to determine bid prices and ad ranks. But here’s the kicker: most merchants upload their entire catalog, and bid the same for all of their products. What you, ninja marketer, will do, is bid on each...