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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The higher you can bid, the more traffic you get. Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go deeper into the site and who...

  3. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. For example, visitors who reached the shopping cart...

  5. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. Higher quality data – whether it's accurate prices, the latest offers or product availability – should mean better shopping results for users...

  6. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    As the Google results show, “Angry Birds Plush” is being bid on by Walmart, Amazon, and even Build-a-Bear who have expanded their market to sell more than just fun-loving teddy bears. There are only three retailers who are bidding on the keyword...