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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  2. Measuring a Text Ad's Effectiveness

    Two very different concepts are included in the keyword list and ad text: environmental friendliness and price/use. Assume that the landing page for this ad contains multiple design elements -- graphics and words -- whose main message is that...

  3. Show Me the Money: Bidding for Profitability

    This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. In order to serve larger marketing and company goals, it makes sense to continually decrease the average cost per...

  4. Online Travel Industry Having Tax Problems

    Hotels in Houston must remit to the city the hotel-occupancy tax of 7 percent, based on the price at which they sell rooms. That is absolutely true, while the local governement may not collect the taxes and does lose - the money comes in the...