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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded terms and alsmot 80% of ad placements. Also, to be fair, Google has a good record in honoring trademark infringements put forward by...

  3. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    As more advertisers enter the market, however, expect prices to rise. With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the migration of Yahoo search sponsored listings to the...

  4. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    Quicker to Market - similarities between the two search engine advertising platforms will mean that more advertisers will enter the market, causing a gradual increase in cost-per-click (CPC) prices. promises to save advertisers time and simplify...