For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Next Monday I'll resume the discussion of PPC bidding strategies; how and when you should adjust keyword and ad group bid prices. Listen to David sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets...
In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend...
Last week, when I discussed PPC bidding strategies, I promised to start a discussion about how and when to make decisions about your PPC campaign's keyword and ad performance. Many PPC newbies neglect to set up conversions tracking, and base their...
