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Prices Ad Bidding Profitability

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  1. Judging PPC Performance: Focus on Conversions

    For example, for many eCommerce advertisers, knowing the number of conversions (sales transactions) is insufficient; they need to know the exact revenue from each conversion in order to determine their PPC campaign's effectiveness (profitability).

  2. PPC Bidding Strategies: Prudence vs. Aggressiveness

    The fact is, unless your campaign has significant branding objectives, your bidding strategy should always be guided by profitability. Next Monday I'll run through the methods and best practices for determining how and when you should adjust...

  3. Show Me the Money: Bidding for Profitability

    and your objectives, including brand awareness, revenue growth or profitability. This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign.

  4. SEW Experts: Show Me the Money: Bidding for Profitability

    In today's search advertising column, "Show Me the Money: Bidding for Profitability," David Szetela shows that the answers are a snap, once you know the fundamentals. Setting ad group bid prices at the beginning of a campaign is one of the more...