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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The higher you can bid, the more traffic you get. Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go deeper into the site and who...

  3. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. Search keywords bid on.

  5. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping is still a comparison engine, these PLAs require merchants to bid to be included. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has...

  6. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Google is one of the first to use “quality score” to determine bid prices and ad ranks. What you, ninja marketer, will do, is bid on each product individually. But here’s the kicker: most merchants upload their entire catalog, and bid the same for...