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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Reinforce your promotional offerings using ad copy with savings driven messaging. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the...

  2. Measuring a Text Ad's Effectiveness

    Two very different concepts are included in the keyword list and ad text: environmental friendliness and price/use. Assume that the landing page for this ad contains multiple design elements -- graphics and words -- whose main message is that...

  3. Show Me the Money: Bidding for Profitability

    This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. If you've followed the advice in previous installments regarding building tightly-themed ad groups, you won't need...

  4. Daily SearchCast, July 19, 2006: Yahoo Stock Drops On Panama Ad System Delay; Google Finance Gets Conference Call Transcripts; Yahoo Gets House Pricing Data; A Semantic Web Smackdown? & More!

    Today's search podcast covers Yahoo's stock dropping on delays with its new ad system; keyword prices dropping; Google Finance getting cool conference call transcript links; Yahoo makes it easy to learn your house's worth; a semantic web...