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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. What kind of ad would cut through the clutter?

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. With millions of products available for sale and constantly-changing...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Reinforce your promotional offerings using ad copy with savings driven messaging. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the...

  4. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. They integrate with most features of AdWords, but the one of...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Once the ad group is selected, the available remarketing lists will appear.

  6. Do the PPC Engines Reward the Right Behaviors?

    That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. Including the price in the ad precludes clicks from...